In the UK it is not possible to select any company name for your business. There are regulations protecting the use of some words and expressions.
Companies House treat the word “ASSOCIATION” as sensitive when used in a company name. For example you cannot simply choose to call your company QWERTY ASSOCIATION LIMITED.
To use this word in a company name the company should normally be limited by guarantee (not for profit). In addition, the articles of association should include a non-profit distribution clause. This clause provides that any profits should be used to further the objects of the company and not be paid to the members as dividends. The articles should also include a one member one vote clause.
These requirements do not apply if the company is a residents or tenants association.
It is not typically allowed for a normal ‘profit making’ company to include the word association within its company name.