A sole trader business had registered their company name to stop any competitor from registering the name. It was in their plans to switch to become a limited company (LTD) if successful so they felt it sensible to protect the name at Companies House.
They, like many other people forming a new company, were aware that the Registered Office is clearly displayed at Companies House and that any individual with access to the internet can view this address for free.
Therefore they chose to use our registered office service for their company. For a small annual fee we forward the mail that they receive from Companies House and HMRC to their home address! They were able to register the company name without putting their home address on a public database.